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Okay, here are some deep marketing strategies for small businesses or personal branding. Let's get into these!
Four months ago I posted a video about how to sell anything to anyone. Half million people saw that video, (and about half a million funny comments as well) but it was missing something....
The thing is before you jump to selling something to someone, you need to understand exactly who you’re selling to. Get INSIDE their heads. Successful marketing is the precursor to unlimited sales — see past the superficial layers customers will say, and dive into the deepest truth of what they won’t say.
Talk about how to do that in this video.
► Part II: How to Sell A Product - Sell Anything to Anyone with The 4 P's Method: https://youtu.be/UCo3Z-y72Kg
Hey it’s Clark back from refusingtosettle.com — creator of Video Breakthrough Academy.
One of the biggest struggles I had, when I was first starting my online business, was deciding who I was talking to. You’re going to have a hard time selling if you don’t know how to market or brand yourself.
WARNING: Use this only for good - can be manipulative. Actually hurt you if you don’t do this tastefully. Watch the entire video carefully.
Before I go further, WHOLE module on this in VBA — get deep inside audience’s head.
Credit: Mike Fishman on the Social Triggers podcast.
1. Can Say
First, is focusing on what they can say — the obvious stuff. Sometimes, the most PC stuff/ easy to say.
EX: Health — I want to lose weight so that I can be healthy
EX: Business — I want my business to be successful so that I can impact people
EX: Dating — I want to find someone who I can treat well. Worth investing into. Relationship with and Friendship with.
How to find this out? Obvious because they will tell you!
2. Won’t Say
Second is focusing on what they WON’T say — the deeper stuff. Often times we know this about yourself, but wouldn't share it outright.
EX: Health — I want to lose weight so that I can take off my shirt at a beach and feel confident.
EX: Business — I want to get filthy rich so that work is a bonus, not a have to. Drag me out of bed slave to an alarm clock each morning. Don't have to beg for 2 weeks off each year.
EX: Dating — I want to be desirable, know that when I walk away from talking to women she’s going to tell her friends about me.
BONUS TIP: paint the picture. Say things like “picture this” or “what would it feel like” REAL world examples that resonate with people “i.e. slave to alarm clock”
3. Can’t Say
Last, is focusing on what they CAN’T say — the deepest, subconscious layer. You know them better than they know themselves! Point out things they don’t even realize. Most people aren't marketers, don’t get this deep into their own heads…. but they FEEL it. The last video, we buy with emotions and justify with logic.
WARNING: this can get manipulative. Too soon = offensive.
EX: Health — I want to get a six pack so that women will want me, men will be jealous, and I can take photos for Instagram and be proud of my body.
EX: Business — My reason: I want to make so much money that my family never has to worry about finances ever again. I can be a provider, someone my wife brags about at parties. Someone who has “made it”
EX: Dating — women true example: I thought I’d have someone by now, all my friends having children and seem further ahead than me, I don’t want to miss my biological clock and never be able to bear children.
Stop settling start living
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