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How to Sell A Product so That People MUST Buy - 4 P's Method
In this video, I will teach you how to sell so good people will pull out the wallet and say “TAKE MY MONEY”. Before you learn this must promise me: I WILL ONLY USE THIS METHOD FOR GOOD. I WILL NOT MANIPULATE. If you can’t promise that, aka you’re a sociopath do not watch this video.
If you’re watching this video I’m willing to bet you’ve had to SELL something at some point in your life. physical product? IDEAS? Sell yourself in an interview. Whatever it is, picture having a method that works for anything — A master key in the back of your pocket you can pull out any sales situation and it fits perfectly. Unlock the results you want with one turn. Teach you that simple formula I use for writing persuasive content, sales pitches, convincing girlfriend where we should eat — list goes on.
I use this SAME method every video. In fact, what you’ve been watching this entire minute IS the method I’m going to teach you. Still watching? Proof it works and has held your attention this long. Credit for this goes to Mike Del Ponte on the Social Triggers Podcast. The 4 P’s Method.
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★★★ The 4 P's ★★★
Content: The 4 P’s
Short punchy ONE line about what you want to give them.
EX: Ad — hook in first 5 sec or other 60 doesn’t matter. EX: Movie — hook in the first scene!
MY EX: Teach you how to sell so good people will pull out wallet and say “TAKE MY MONEY”
We buy with our emotions. We rationalize with logic. A feature is great, but give me BENEFITS. What will this DO in my life for me?
Apple story graphic designer.
Don’t TELL ME. SHOW me.
This method: Look in the description of this video. I’ve included my entire word for word outline.
Now we’re current with where you’re watching and I’m talking. It’s time for me to close this video with last P: The Pitch. What is your call to action? If you’re watching this, you know about the pitch. This is where people focus all energy on learning. Skip first 3 P’s.
EX: Every email has ONE CTA for best click-throughs. Because people overwhelmed with options, won’t choose any. ONE thing want them to do? Principles to include Scarcity,
So here’s my pitch to you: If you got this far — like this video. Share this video with someone who you’ve spoken about sales or persuasion with.
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